A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associated with negatives ideas: they can be 'brandjacked'. Containing over 90 engaging case studies, from BP to Beyonc , this is the first book to analyze brandjacking. Combining crisis communication and social media management, Brandjack! charts the growth of the trend, offering advice to those who find themselves at the mercy of brand pirates.
Brandjack: How your reputation is at risk from brand pirates and what to do about it for free
Brandjack: How your reputation is at risk from brand pirates and what to do about it pdf download
Quentin Langley ebooks downloads
Brandjack: How your reputation is at risk from brand pirates and what to do about it ebook
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.